You’ve probably heard about HubSpot lead scoring, but do you know how it works? Luckily, HubSpot has dispelled several myths about the system. This article explains the basics, including what the HubSpot score is and how you can use it to increase your sales and marketing efforts.
It also dispels a common misconception: Leads have a fixed maximum score, which means that they can change it at any time. Fortunately, HubSpot offers several examples to demonstrate the system’s effectiveness.
HubSpot Score:
If you’re looking to build an automated system for your marketing campaigns, HubSpot’s Lead Scoring feature is worth exploring. Lead scoring takes into account the contact information of leads, industry, revenue, number of employees, and current technology. It is also possible to create custom lead scoring models based on a point system.
Lead scoring in HubSpot helps you prioritize your leads based on their personal attributes and interactions. This tool allows you to assign points to each lead according to its quality and fit, and it even has the ability to score negative attributes. You can use the data to determine which leads are likely to convert and which ones are not.
Personas:
If you’re new to HubSpot, lead scoring personas might sound intimidating. To help you get started, HubSpot has made a video to walk you through the process. It goes over the advantages of using this tool and how to use it. In the video, a salesperson walks you through the positive attributes of a buyer persona.
To make the process of HubSpot lead scoring more accurate, you should talk to existing customers to find out what attributes they look for in a product or service. If you aren’t talking to potential customers, you could be overlooking valuable lead attributes that will increase the likelihood of a conversion. Additionally, your lead scoring model should be flexible enough to adjust based on sales dashboard data.
Attributes:
When building a custom score property, you need to have an idea of what you want to measure. There are some attributes that you may want to assign negative scores to and others that are positive. The key is to use both. You want to be able to easily compare scores and see which ones are the best. If you are in the Enterprise level, you can also add and remove criteria.
HubSpot contact properties also help you identify buyer personas. For example, the job title or industry drop-down form field can indicate a lead’s decision-making power. These can be useful metrics for marketing and sales teams to understand the behavior of leads. By identifying the pain points of your leads, you can determine which are the most profitable.
Behavior:
Lead scoring helps you identify actionable leads, based on a variety of criteria. For instance, HubSpot can score leads based on attributes such as company information, emails they’ve opened, and social media interactions. Leads can be categorized into different categories based on geography, too.
The HubSpot lead scoring based on behavior works by determining which leads fit your buyer personas. For example, you can assign a higher score to leads who fit your buyer persona. Then you can subtract points from those who don’t show interest. This method helps you identify marketing and sales qualified leads. There are several myths about lead scoring. Luckily, HubSpot dispels these myths.
Monitoring:
When it comes to lead scoring, HubSpot is one of the most effective. Leads can be scored based on attributes such as individual properties, deals, contacts, and geography, and you can even retroactively delete those who are no longer prospects. Leads can be categorized into lists and workflows based on their scores. In addition to attributes, you can also track how much a lead is engaging with your content.
