5 Important Qualities of Good Digital Leader For The Success of Your Company

3 min


Digital leadership used to be about having technical skills, like programming or design. Now it’s more about the ability to manage people, motivate them, make decisions quickly and without much hierarchy. The essential quality in a digital leader is that they can adapt the organization towards digital developments.

They must be able to modernize the processes in the company while helping others to embrace change. They understand the power of technology in serving the customer and that innovation powers everything to success.

1.Ability To Make The Right Decisions

Being a good leader means making the right decision in a million small ways every day. Like a chess master who can play ten games at once, or like Watson on Jeopardy, the modern leader has to be capable of considering the pros and cons of lots of different options at once. A digital leader gets stuff done by choosing what’s essential and filtering out all the small stuff, irrelevant distractions, and shiny temptations that grab minds but don’t get companies anywhere.

A digital leader should be able to make the right choices and execute them. Digital leadership and execution must go together for an effective digital transformation. Russell Haworth will help you create a digital business strategy that combines your business performance, stakeholders’ collaboration, and fun.

2.Ability To Identify and Handle Crisis and Sudden Changes

An excellent digital leader has to identify and handle crises well using the available digital tools. For digital leaders to respond effectively to a situation, digital empowerment is crucial to adapt their strategies to suit new media technologies while creating unique designs themselves.

Crises happen in both offline and online worlds. However, it is essential to have an effective digital response. Companies with efficient digital leadership learn to use Twitter, Facebook, the Cloud, and other IT tools to communicate with stakeholders in real-time to mitigate a crisis.

Providing guidance and leadership in real-time during a problem can be extremely valuable. But knowing how to use technology is just one part of the puzzle – it’s also essential to consider the mindset and skills of those who will be communicating on behalf of your organization.

3.Visionary and Innovative Leaders

It is because digital leadership demands innovation that the qualities of the visionaries are necessary for digital leaders. The unique quality that separates great digital leaders from other people is the ability to think ahead of others to create new futures that have not yet been visible. A digital leader who merely follows the same path as the company they joined will not be innovative.

Visionary and innovative leaders don’t merely spot market opportunities, they can see possibilities where others only see problems, and they don’t just bring a big idea to the table. They know how to translate that vision into a compelling business model and then guide the company through the startup process using the available digital tools and skills.

4.Ability To Create A Strong Digital Team For Digital Evangelism and Execution

Digital leadership is the combination of three roles: the leader as a digital evangelist, who excites people about the power of technology to make change; as a change agent for driving digital ideas through a company; and as a digital executor, delivering on those ideas.

A digital leader knows how to form a strong “digital team” of people who can digitally execute tasks for success. The mandate includes hiring the right people and empowering and managing them to deliver the expected results.

Good digital leaders can build effective digital teams skilled at recognizing objectives, recruiting, training, inspiring and rewarding talent. Collectively, these efforts create a digitally efficient team, thus creating an inspired digital team and a satisfied customer. Consequently, your company will record more sales.

5.Ability to Enhance Digital Tools and Collaborate With the Employees

As society becomes more interconnected and digital, the value and importance of digital leadership will continue to grow. An excellent digital leader desires the continual and constant improvement and innovation and succeeds through a desire to share and engage with teammates.

A digital leader solves problems by creating new tools or infrastructure. They are constantly striving to enhance the quality of life for their stakeholders through technology. In addition, a person who leads digitally should know how to improve perceptions of the workplace through aesthetics–things like lighting, comfortable furniture, ergonomics, colorful surroundings.


There’s a new way of leading — and that is Digital Leadership, it’s an emerging form, and not everyone understands what it is or how to practice it. But when you look at the world’s most successful entrepreneurs and leadership teams, they all share four traits in common: they understood digital, practiced Digital Leadership, set ambitious goals, and took bold actions, and had one thing in common: They didn’t mess with success!

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