The Key Steps to Starting a Fitness Business

2 min


The fitness industry was worth nearly $160 billion in 2021 alone and is steadily growing. When it comes to starting a company, there has never been a better time to join the fitness industry by starting a fitness business.

So, keep reading to find out the key steps to starting a fitness business today.

Find Your Niche

While a normal gym will still bring visitors through the door, you’ll also be competing with large chains that have perfected the commercial gym. To truly stand out, you need to target a niche market by offering specific classes or equipment that people might not find elsewhere.

Some ideas for niche gyms include:

  • Powerlifting gym
  • Incorporating a yoga studio
  • Teaming up with physical therapists
  • Incorporating dance classes
  • Boxing gym
  • MMA gym

By offering a service that clients can’t find as easily, you’ll draw in the right crowd, and it’ll be easier to keep clients.

Get Certified

Once you’ve picked a niche, you need to ensure you’re trained and certified to present classes and help clients. You can have the best equipment, but if you don’t know how to successfully teach people to use them, you won’t make it very far.

As you go along, you can add more certifications, like a Speed and Agility Certification, that you think might help you in the future. No knowledge that you gain will ever be a waste, so level up your skills.

You might also consider some business management and accounting classes to help you get your business started.

Create a Business Plan

This step will require the most research as you’ll identify your target market, decide on your branding, and expand your business idea here.

This is also where you do research on your competition. You need to find out what they did to succeed and what they could have done better. This will give you a starting point when you’re deciding on your action plan.

Once your business plan is fully fleshed out, you can approach companies and banks for funding, using your business plan to show them why you will succeed.

Kit Out Your Space

Lastly, you’ll need to get all the needed equipment and general furniture needed to open your business. You want to create an inviting space that immediately shows potential clients what your business is about.

This is where you can truly let your imagination take the lead as you now have the power to create the gym you always wished to go to.

Starting a Fitness Business Made Easy

There are several things you need to do if you’re starting a fitness business. You need to understand your target market and find a way to stand out from the crowd. Just remember, starting the business will be the easy part; keeping clients will be the hard part.

If you liked this article on how to start a fitness business, then please check out our blog for more content you might enjoy.

Like it? Share with your friends!