7 Simple and Effective Ways to Optimize Mascara Packaging

3 min


Few industries can develop loyal customers who go crazy for a new product launch; the cosmetic industry is one among them. The brands that succeed in developing a large fan following have become market leaders. Fashion accessories like mascara are high in demand. The main reason is its increased usability in everyday life and trend that never makes them out of fashion. Investing in such businesses indicates that you can grab a good percentage of profit. It also means that you have to stand out to compete well with well-establish brands showing that your products are not inferior in any aspect. The way you design your mascara packaging determines the level of customers’ interest. It often enhances your visual appeal to make your brand more recognizable on shelves.

As a new business owner, you will have to work on some unique and effective ways to get more out of your mascara packaging. Here we are going to view some of them:

1. Size Considerations:

Size is one of the most important factors to consider when it comes to mascara boxes. It engages the customers in a better way. No matter which kind of mascaras you offer like cake, liquid or any other, custom packaging gives you several picks to work on an appropriate size.  Design the cases depending upon the nature and specifications of your items. A right size mascara box does not only look presentable but also enhances the level of protection. Too large or an irrelevant size is a horrible idea. It leaves a wrong impact on the buyers. On the other hand, a perfect-sized packaging makes your products fit in better making them more appealing.

2. Use Designs that Appeal to the Target Audience:

The design of your mascara packaging is a big factor affecting consumer purchase behavior. Mascara is a product that is not created for a particular age group. Women of all ages love applying it and also the young girls. Designing your custom mascara boxes accordingly can make a great contribution in this regard. For example, if you are targeting teen girls, the design should be appealing enough for their level. Teens get more fascinated by sparkles and bold and vibrant colors. While the packaging design for elders should be more minimal.

3. Consider the Dark Theme:

The use of a dark color palette to create your mascara packaging can make your brand more noticeable in the market. Mascaras are often associated with dark lines; therefore the use of dark-colored packaging will help you to appeal to the customers by reflecting their premium nature. Working on this theme will give you a unique identity in this highly competitive market. It will also lead to an increase in your brand sales.

4. Minimal Fonts:

Another effective way to get more out of your mascara packaging is the use of typography that gives it an appealing look as compared to other alternatives in the market. If used properly, your typography can leave a memorizing effect on the customers’ minds. The use of bold font reflects your style statement, associating it with a strong nature. On the other hand, minimal but creative fonts show the natural and elegant nature of your brand. Such unique looks help your business to increase sales which ultimately affects your profit.

5. Use of Earthy Floral Designs:

Attractive patterns and illustrations always fascinate human eyes. They help you to create an everlasting impact by giving a unique appearance to your mascara boxes. If you are not a fan of dark themes, experiment with earthy, floral designs to give consumers a more luxurious feel. The use of such patterns helps your product to jump off the shelves by attracting a homogeneous majority of the audience. You can extend this floral theme all along with the box with colorful printed flowers adding a retro and luxurious touch to your brand. Rich floral designs with simple typography appear more comforting and feminine!

6. Colors Selection:

While selecting a color palette for your cosmetic boxes, it is very important to consider different factors. First of all, stay limited to your brand’s image. While doing this you should also continue making your product differentiated from your competitors. Choose a color palette very wisely for your mascara packaging. It should represent your brand theme well. Also, try to experiment with several new shades of that hue. Using such a customized solution to showcase your brand is a good way to create an everlasting impression on the customers. According to the latest studies, the customers of today are more likely to choose a product enclosed in a visually appealing box over the one that is badly designed. And color is the main factor that makes it possible. This is the tactic of numerous successful marketers and businesses.

7. Top-Quality Printing:

When you are talking about cosmetic items like mascara, how you can ignore the printing techniques? These printing methods can create a notable difference in the packaging style and display of your boxes. To get the most out of it, a variety of top-notch quality printing options are available in the market. By using them, you can imprint beautiful designs and patterns or pick a multi-color combo to impress the target audience. For example, if the item is for women of above 30s, then gold, silver, or solid color box gives a classic look. For teenagers, vibrant and glittery designs make your package looks alluring and girlish. So printing is a perfect means to attract people of all age groups.

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